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Thread: Trader Joe's downsizes free coffee cups

  1. #1
    sf Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson <[email protected]>
    wrote:

    > The new ones are only about 20% smaller
    > than the old ones.

    <snip>
    > Granted the cups and coffee are free, but it does
    > seem like a sneaky way to reduce costs -- the sort
    > of thing I expect from Safeway but not a good store
    > like Trader Joe's. A store that cares about its
    > customers and doesn't try to shave a little cost
    > at every opportunity. I hope this is not a harbinger
    > of things to come. That would ruin Trader Joe's.


    This matters why? I have never even thought about getting a "free
    coffee". Not a freeloader and don't eat/drink while I shop anyway.

    --
    Food is an important part of a balanced diet.

  2. #2
    Mark Thorson Guest

    Default Trader Joe's downsizes free coffee cups

    The new ones are only about 20% smaller
    than the old ones. I wouldn't have noticed
    if I didn't have a few of the cups in my car.
    Usually, I finish my coffee in the store, but
    occasionally I get out to my car before finishing,
    so I accumulate a few empty cups. Today,
    I stacked the cups together to throw them away,
    and one cup wouldn't fully nest within the others.
    I examined the cup below it to see if some foreign
    object was getting in the way, but that cup was
    empty. Comparing the two cups, I saw the older
    cup is larger than the new ones. The difference
    is just small enough that I didn't notice until
    trying to stack the old and new cups together.

    Granted the cups and coffee are free, but it does
    seem like a sneaky way to reduce costs -- the sort
    of thing I expect from Safeway but not a good store
    like Trader Joe's. A store that cares about its
    customers and doesn't try to shave a little cost
    at every opportunity. I hope this is not a harbinger
    of things to come. That would ruin Trader Joe's.

  3. #3
    spamtrap1888 Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On May 25, 5:53*pm, sf <s...@geemail.com> wrote:
    > On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson <nos...@sonic.net>
    > wrote:
    >
    >
    >
    > > The new ones are only about 20% smaller
    > > than the old ones.

    > <snip>
    > > Granted the cups and coffee are free, but it does
    > > seem like a sneaky way to reduce costs -- the sort
    > > of thing I expect from Safeway but not a good store
    > > like Trader Joe's. *A store that cares about its
    > > customers and doesn't try to shave a little cost
    > > at every opportunity. *I hope this is not a harbinger
    > > of things to come. *That would ruin Trader Joe's.

    >
    > This matters why? *I have never even thought about getting a "free
    > coffee". *Not a freeloader and don't eat/drink while I shop anyway.
    >


    I always thought that the cup is for tasting, not for drinking.

  4. #4
    Ed Pawlowski Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson <[email protected]>
    wrote:

    >
    >Granted the cups and coffee are free, but it does
    >seem like a sneaky way to reduce costs -- the sort
    >of thing I expect from Safeway but not a good store
    >like Trader Joe's. A store that cares about its
    >customers and doesn't try to shave a little cost
    >at every opportunity. I hope this is not a harbinger
    >of things to come. That would ruin Trader Joe's.



    What is sneaky about it? Should they announce that our free coffee is
    now smaller?

    Sneaky is when you charge the same price and reduce the volume, like
    the 57 ounce OJ, the smaller jars of mayo, etc.

    A store that cares about is customer watches costs so they can
    continue to offer good service. Nothing is "free", but wrapped into
    the costs that all customers pay. That little old lady in line behind
    you paid a portion of your free coffee.

  5. #5
    KevinS Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On May 25, 5:58*pm, Mark Thorson <nos...@sonic.net> wrote:

    > The new ones are only about 20% smaller
    > than the old ones.


    I had a taste of coffee about an hour ago at a TJ I think
    is near you (in Santa Clara Co., CA). The bottom of the
    cup was imprinted with "4 oz." Are they just using up
    the old cups?

  6. #6
    KevinS Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On May 25, 5:53*pm, sf <s...@geemail.com> wrote:

    > This matters why?


    Because only consequential matters are discussed here.

  7. #7
    MotoFox Guest

    Default Re: Trader Joe's downsizes free coffee cups

    And it came to pass that sf delivered the following message unto the
    people, saying~

    > This matters why? I have never even thought about getting a "free
    > coffee". Not a freeloader and don't eat/drink while I shop anyway.


    That's no way to live.

  8. #8
    spamtrap1888 Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On May 25, 7:57*pm, Ed Pawlowski <e...@snet.net> wrote:
    > On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson <nos...@sonic.net>
    > wrote:
    >
    >
    >
    > >Granted the cups and coffee are free, but it does
    > >seem like a sneaky way to reduce costs -- the sort
    > >of thing I expect from Safeway but not a good store
    > >like Trader Joe's. *A store that cares about its
    > >customers and doesn't try to shave a little cost
    > >at every opportunity. *I hope this is not a harbinger
    > >of things to come. *That would ruin Trader Joe's.

    >
    > What is sneaky about it? *Should they announce that our free coffee is
    > now smaller?
    >
    > Sneaky is when you charge the same price and reduce the volume, like
    > the 57 ounce OJ, the smaller jars of mayo, etc.
    >
    > A store that cares about is customer watches costs so they can
    > continue to offer good service. *Nothing is "free", but wrapped into
    > the costs that all customers pay. *That little old lady in line behind
    > you paid a portion of your free coffee.


    On the other hand, if a store featuring so many house brand products,
    which moreover it keeps rotating in and out, did not offer samples to
    customers, many products would just languish on the shelves. (Sure
    they offer a money-back guarantee, but who brings over, say, a half-
    eaten can of tomato sauce for a refund? Uneaten food goes in the
    garbage, never to be bought again. )

    The cost of samples is really a marketing expense. But you're not
    meant to nourish yourself on them. Maybe at Costco you can get away
    with it.

  9. #9
    George Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On 5/25/2012 10:57 PM, Ed Pawlowski wrote:
    > On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson<[email protected]>
    > wrote:
    >
    >>
    >> Granted the cups and coffee are free, but it does
    >> seem like a sneaky way to reduce costs -- the sort
    >> of thing I expect from Safeway but not a good store
    >> like Trader Joe's. A store that cares about its
    >> customers and doesn't try to shave a little cost
    >> at every opportunity. I hope this is not a harbinger
    >> of things to come. That would ruin Trader Joe's.

    >
    >
    > What is sneaky about it? Should they announce that our free coffee is
    > now smaller?
    >


    Exactly, free sample sizes are certainly up to the discretion of
    whomever is offering them. I guess someone could demand their money back
    if they were upset.

    > Sneaky is when you charge the same price and reduce the volume, like
    > the 57 ounce OJ, the smaller jars of mayo, etc.


    I see a lot of 16 oz canned goods are now down to 14.5 ounces. I
    sometimes buy canned tomatoes with chili peppers. I thought it was my
    imagination that the cans looked small when I saw a display on an end
    cap. I read a label and saw that the 16 oz can was now 10.5 ounces.

    >
    > A store that cares about is customer watches costs so they can
    > continue to offer good service. Nothing is "free", but wrapped into
    > the costs that all customers pay. That little old lady in line behind
    > you paid a portion of your free coffee.



  10. #10
    James Silverton Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On 5/26/2012 2:09 AM, MotoFox wrote:
    > And it came to pass that sf delivered the following message unto the
    > people, saying~
    >
    >> This matters why? I have never even thought about getting a "free
    >> coffee". Not a freeloader and don't eat/drink while I shop anyway.

    >
    > That's no way to live.


    Yes, samples that are free will always be fat-free :_)

    --
    Jim Silverton (Potomac, MD)

    Extraneous "not" in Reply To.

  11. #11
    Brooklyn1 Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On Sat, 26 May 2012 00:31:07 -0700 (PDT), spamtrap1888
    <[email protected]> wrote:

    >On May 25, 7:57*pm, Ed Pawlowski <e...@snet.net> wrote:
    >> On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson <nos...@sonic.net>
    >> wrote:
    >>
    >>
    >>
    >> >Granted the cups and coffee are free, but it does
    >> >seem like a sneaky way to reduce costs -- the sort
    >> >of thing I expect from Safeway but not a good store
    >> >like Trader Joe's. *A store that cares about its
    >> >customers and doesn't try to shave a little cost
    >> >at every opportunity. *I hope this is not a harbinger
    >> >of things to come. *That would ruin Trader Joe's.

    >>
    >> What is sneaky about it? *Should they announce that our free coffee is
    >> now smaller?
    >>
    >> Sneaky is when you charge the same price and reduce the volume, like
    >> the 57 ounce OJ, the smaller jars of mayo, etc.
    >>
    >> A store that cares about is customer watches costs so they can
    >> continue to offer good service. *Nothing is "free", but wrapped into
    >> the costs that all customers pay. *That little old lady in line behind
    >> you paid a portion of your free coffee.

    >
    >On the other hand, if a store featuring so many house brand products,
    >which moreover it keeps rotating in and out, did not offer samples to
    >customers, many products would just languish on the shelves. (Sure
    >they offer a money-back guarantee, but who brings over, say, a half-
    >eaten can of tomato sauce for a refund? Uneaten food goes in the
    >garbage, never to be bought again. )
    >
    >The cost of samples is really a marketing expense. But you're not
    >meant to nourish yourself on them. Maybe at Costco you can get away
    >with it.


    Stores offer samples primarilly because they are a tax deduction.

  12. #12
    George M. Middius Guest

    Default Re: Trader Joe's downsizes free coffee cups

    Shelley the Bridge Troll: insane or chronically stoned?

    > Stores offer samples primarilly because they are a tax deduction.


    That's why they throw out salable merchandise too. Gosh, you're smart!



  13. #13
    George Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On 5/26/2012 11:20 AM, George M. Middius wrote:
    > Shelley the Bridge Troll: insane or chronically stoned?
    >
    >> Stores offer samples primarilly because they are a tax deduction.

    >
    > That's why they throw out salable merchandise too. Gosh, you're smart!
    >
    >

    Well Shelden only knows what aol search tells him so don't be so hard on
    the congenitally clueless...

    Stores offer samples because they know it is a proven method to increase
    sales which as a secondary result would very likely generate more profit
    and higher taxes.

  14. #14
    Chemo the Clown Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On May 25, 5:58*pm, Mark Thorson <nos...@sonic.net> wrote:
    > The new ones are only about 20% smaller
    > than the old ones. *I wouldn't have noticed
    > if I didn't have a few of the cups in my car.
    > Usually, I finish my coffee in the store, but
    > occasionally I get out to my car before finishing,
    > so I accumulate a few empty cups. *Today,
    > I stacked the cups together to throw them away,
    > and one cup wouldn't fully nest within the others.
    > I examined the cup below it to see if some foreign
    > object was getting in the way, but that cup was
    > empty. *Comparing the two cups, I saw the older
    > cup is larger than the new ones. *The difference
    > is just small enough that I didn't notice until
    > trying to stack the old and new cups together.
    >
    > Granted the cups and coffee are free, but it does
    > seem like a sneaky way to reduce costs -- the sort
    > of thing I expect from Safeway but not a good store
    > like Trader Joe's. *A store that cares about its
    > customers and doesn't try to shave a little cost
    > at every opportunity. *I hope this is not a harbinger
    > of things to come. *That would ruin Trader Joe's.


    So sue them.

  15. #15
    Dave Smith Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On 25/05/2012 8:58 PM, Mark Thorson wrote:
    >
    > Granted the cups and coffee are free, but it does
    > seem like a sneaky way to reduce costs --



    Feel free to cut your costs by not accepting the free coffee.



  16. #16
    Dave Smith Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On 26/05/2012 11:16 AM, Brooklyn1 wrote:

    > Stores offer samples primarilly because they are a tax deduction.


    Poppycock. I trust that you realize that being a tax deduction only
    means that they don't pay tax on the money spent on the promotion. It
    still costs them money to provide those free samples. Most people
    recognize that those free samples are a form of promotion. The consumers
    pay for those free coffees when they buy coffee or other products in the
    store.

  17. #17
    Steve Freides Guest

    Default Re: Trader Joe's downsizes free coffee cups

    George wrote:

    > Stores offer samples because they know it is a proven method to
    > increase sales


    It's what you do when you believe what you're selling is good, and you
    look at a lack of sales as, "If only I could more people just to try it,
    they'd buy it after that." Not for nuthin' (as we say in my part of the
    world), I do this in my profession, which is giving music lessons - the
    first lesson here is always free.

    FWIW, I generally buy at least one of the things TJ's has out for free
    samples each and every time I'm in there. It's all good, it all gets
    eaten here and it's frankly a fine way for us to try new things. Even
    if we don't end up buying some of them again, they never go to waste.
    Note also that, at least at my local TJ's, you're more than welcomed to
    take as many of the free samples, including the coffee, as you like.

    Although I usually only have one cup of their coffee because I've
    already had my own at home, I've been known to have three or four of a
    sample food I like. E.g., yesterday they had a bacon ranch dip they
    were serviing on hot dogs on whole wheat rolls. The flavor was nice, we
    didn't need either hot dogs or rolls at home since had, but the dip was
    tasty stuff and I bought a container. I had three or four of the hot
    dog samples - can't remember which now.

    -S-



  18. #18
    George Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On 5/26/2012 12:25 PM, Chemo the Clown wrote:
    > On May 25, 5:58 pm, Mark Thorson<nos...@sonic.net> wrote:
    >> The new ones are only about 20% smaller
    >> than the old ones. I wouldn't have noticed
    >> if I didn't have a few of the cups in my car.
    >> Usually, I finish my coffee in the store, but
    >> occasionally I get out to my car before finishing,
    >> so I accumulate a few empty cups. Today,
    >> I stacked the cups together to throw them away,
    >> and one cup wouldn't fully nest within the others.
    >> I examined the cup below it to see if some foreign
    >> object was getting in the way, but that cup was
    >> empty. Comparing the two cups, I saw the older
    >> cup is larger than the new ones. The difference
    >> is just small enough that I didn't notice until
    >> trying to stack the old and new cups together.
    >>
    >> Granted the cups and coffee are free, but it does
    >> seem like a sneaky way to reduce costs -- the sort
    >> of thing I expect from Safeway but not a good store
    >> like Trader Joe's. A store that cares about its
    >> customers and doesn't try to shave a little cost
    >> at every opportunity. I hope this is not a harbinger
    >> of things to come. That would ruin Trader Joe's.

    >
    > So sue them.


    Don't get too extreme. Demanding your money back would be the first step...

  19. #19
    sf Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On Fri, 25 May 2012 18:56:01 -0700 (PDT), spamtrap1888
    <[email protected]> wrote:

    > On May 25, 5:53*pm, sf <s...@geemail.com> wrote:
    > > On Fri, 25 May 2012 16:58:08 -0800, Mark Thorson <nos...@sonic.net>
    > > wrote:
    > >
    > >
    > >
    > > > The new ones are only about 20% smaller
    > > > than the old ones.

    > > <snip>
    > > > Granted the cups and coffee are free, but it does
    > > > seem like a sneaky way to reduce costs -- the sort
    > > > of thing I expect from Safeway but not a good store
    > > > like Trader Joe's. *A store that cares about its
    > > > customers and doesn't try to shave a little cost
    > > > at every opportunity. *I hope this is not a harbinger
    > > > of things to come. *That would ruin Trader Joe's.

    > >
    > > This matters why? *I have never even thought about getting a "free
    > > coffee". *Not a freeloader and don't eat/drink while I shop anyway.
    > >

    >
    > I always thought that the cup is for tasting, not for drinking.


    I see people walking though the store pushing their carts, "tasting
    it" as if they are drinking a big cup of coffee. Why bother in the
    first place if their time is that precious?

    --
    Food is an important part of a balanced diet.

  20. #20
    sf Guest

    Default Re: Trader Joe's downsizes free coffee cups

    On Sat, 26 May 2012 06:09:48 +0000, MotoFox
    <confucius-say@enlightenment!to!him!lead!it!for!bangpath!foll ow!man!wise.UUCP>
    wrote:

    > And it came to pass that sf delivered the following message unto the
    > people, saying~
    >
    > > This matters why? I have never even thought about getting a "free
    > > coffee". Not a freeloader and don't eat/drink while I shop anyway.

    >
    > That's no way to live.


    Why eat/drink when shopping is the task at hand? No wonder people
    never get anything done.

    --
    Food is an important part of a balanced diet.

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