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Thread: New Olive Oil Boutique in Santa Cruz

  1. #1
    spamtrap1888 Guest

    Default New Olive Oil Boutique in Santa Cruz

    Wandered over the hill in part to have lunch at "The Greek," and found
    "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    joint like the one on Campbell Ave. in Campbell, which came up in a
    discussion on r.f.c. By "like" I mean "also has many types of olive
    oil in special dispensing urns."

  2. #2
    Melba's Jammin' Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    In article
    <[email protected]>,
    spamtrap1888 <[email protected]> wrote:

    > Wandered over the hill in part to have lunch at "The Greek," and found
    > "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    > joint like the one on Campbell Ave. in Campbell, which came up in a
    > discussion on r.f.c. By "like" I mean "also has many types of olive
    > oil in special dispensing urns."


    Must be the latest foo-foo food trend. I know of at least three within
    25 minutes of me.

    --
    Barb, Mother Superior, HOSSSPoJ
    Holy Order of the Sacred Sisters of St. Pectina of Jella
    "Always in a jam, never in a stew; sometimes in a pickle."
    Pepparkakor particulars posted 11-29-2010;
    http://web.me.com/barbschaller

  3. #3
    Mark Thorson Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    Melba's Jammin' wrote:
    >
    > Must be the latest foo-foo food trend. I know of at least three within
    > 25 minutes of me.


    Uh oh. Sounds like some kind of "business opportunity" scam.
    If so, they'll all be gone in a year.

    Beats raising chinchillas, though. Those guys have teeth!

  4. #4
    Steve Pope Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    Melba's Jammin' <[email protected]> wrote:

    > spamtrap1888 <[email protected]> wrote:


    >> Wandered over the hill in part to have lunch at "The Greek," and found
    >> "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    >> joint like the one on Campbell Ave. in Campbell, which came up in a
    >> discussion on r.f.c. By "like" I mean "also has many types of olive
    >> oil in special dispensing urns."


    >Must be the latest foo-foo food trend. I know of at least three within
    >25 minutes of me.


    I know of a couple such places. I am not sure of it as a business plan
    either.

    That being said successfully buying top-quality olive oil can be a
    challenge. If these businesses convince enough people that they have
    the solution to this problem, then they may do okay.

    Steve

  5. #5
    Veronique Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On Nov 29, 6:28*pm, spop...@speedymail.org (Steve Pope) wrote:
    > Melba's Jammin' *<barbschal...@earthlink.net> wrote:
    >
    > > spamtrap1888 <spamtrap1...@gmail.com> wrote:
    > >> Wandered over the hill in part to have lunch at "The Greek," and found
    > >> "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    > >> joint like the one on Campbell Ave. in Campbell, which came up in a
    > >> discussion on r.f.c. By "like" I mean "also has many types of olive
    > >> oil in special dispensing urns."

    > >Must be the latest foo-foo food trend. *I know of at least three within
    > >25 minutes of me.

    >
    > I know of a couple such places. *I am not sure of it as a business plan
    > either. *
    >
    > That being said successfully buying top-quality olive oil can be a
    > challenge. *If these businesses convince enough people that they have
    > the solution to this problem, then they may do okay.



    I stopped in the other day. There are a lot of flavored olive oils, as
    well as vinegars. I wish them all the luck in the world, although I've
    had good luck getting locally-produced olive oil at the Santa Cruz and
    Aptos farmers' markets.


    V.
    --
    Veronique Chez Sheep

  6. #6
    jcdill Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On 29/11/10 10:25 PM, Veronique wrote:

    > I stopped in the other day. There are a lot of flavored olive oils, as
    > well as vinegars. I wish them all the luck in the world, although I've
    > had good luck getting locally-produced olive oil at the Santa Cruz and
    > Aptos farmers' markets.


    It can be quite handy to have a store where you can purchase them every
    day, not just once-a-week during a partial-day farmer's market. Because
    of my work schedule, I can't always get to my local farmer's markets
    when they are open.

    jc

  7. #7
    Giusi Guest

    Default Re: New Olive Oil Boutique in Santa Cruz


    "Melba's Jammin'" <[email protected]> ha scritto nel messaggio
    > spamtrap1888 wrote:
    >
    >> Wandered over the hill in part to have lunch at "The Greek," and found>>
    >> "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a>> joint
    >> like the one on Campbell Ave. in Campbell, which came up in a>>
    >> discussion on r.f.c. By "like" I mean "also has many types of olive>> oil
    >> in special dispensing urns."

    >
    > Must be the latest foo-foo food trend. I know of at least three within >
    > 25 minutes of me.


    I don't know that I would characterize it that way. Americans in general
    tend to be ignorant about olive oil, as demonstrated here lately. What
    better way to allow them to get to know the product? It's good for you, so
    getting familiar with it, understanding how to use it and why one rather
    than the other can't be bad?



  8. #8
    Sqwertz Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On Tue, 30 Nov 2010 02:28:49 +0000 (UTC), Steve Pope wrote:

    > Melba's Jammin' <[email protected]> wrote:
    >
    >> spamtrap1888 <[email protected]> wrote:

    >
    >>> Wandered over the hill in part to have lunch at "The Greek," and found
    >>> "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    >>> joint like the one on Campbell Ave. in Campbell, which came up in a
    >>> discussion on r.f.c. By "like" I mean "also has many types of olive
    >>> oil in special dispensing urns."

    >
    >>Must be the latest foo-foo food trend. I know of at least three within
    >>25 minutes of me.

    >
    > I know of a couple such places. I am not sure of it as a business plan
    > either.
    >
    > That being said successfully buying top-quality olive oil can be a
    > challenge. If these businesses convince enough people that they have
    > the solution to this problem, then they may do okay.


    Ours has been in business for a couple years in a very pricey rent
    setting. And he prices aren't bad. They offer tastings of most of
    their oils bought in bulk.

    http://www.conolio.com

    -sw

  9. #9
    Melba's Jammin' Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    In article <[email protected]>,
    "Giusi" <[email protected]> wrote:

    > "Melba's Jammin'" <[email protected]> ha scritto nel messaggio
    > > spamtrap1888 wrote:
    > >
    > >> Wandered over the hill in part to have lunch at "The Greek," and found>>
    > >> "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a>> joint
    > >> like the one on Campbell Ave. in Campbell, which came up in a>>
    > >> discussion on r.f.c. By "like" I mean "also has many types of olive>> oil
    > >> in special dispensing urns."

    > >
    > > Must be the latest foo-foo food trend. I know of at least three within >
    > > 25 minutes of me.

    >
    > I don't know that I would characterize it that way. Americans in general
    > tend to be ignorant about olive oil, as demonstrated here lately. What
    > better way to allow them to get to know the product? It's good for you, so
    > getting familiar with it, understanding how to use it and why one rather
    > than the other can't be bad?


    I can't disagree with most of what you're saying it's just that all of
    a sudden they're popping up "all over the place." What I would be
    really curious about is if they attract new customers and hold them or
    if the prices will keep folks away. (The last shop I went to is where I
    bought what is apparently *real* balsamic vinegar - 18 years old, I
    think. Quite different from supermarket balsamic. The oil shops seem
    to also stock the foo-foo vinegars.)

    --
    Barb, Mother Superior, HOSSSPoJ
    Holy Order of the Sacred Sisters of St. Pectina of Jella
    "Always in a jam, never in a stew; sometimes in a pickle."
    Pepparkakor particulars posted 11-29-2010;
    http://web.me.com/barbschaller

  10. #10
    Steve Pope Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    Melba's Jammin' <[email protected]> wrote:

    >In article <[email protected]>,


    > "Giusi" <[email protected]> wrote:


    >> > Must be the latest foo-foo food trend. I know of at least three within >
    >> > 25 minutes of me.


    >> I don't know that I would characterize it that way. Americans in general
    >> tend to be ignorant about olive oil, as demonstrated here lately. What
    >> better way to allow them to get to know the product? It's good for you, so
    >> getting familiar with it, understanding how to use it and why one rather
    >> than the other can't be bad?


    >I can't disagree with most of what you're saying it's just that all of
    >a sudden they're popping up "all over the place." What I would be
    >really curious about is if they attract new customers and hold them or
    >if the prices will keep folks away.


    The problem with such a shop is it is not likely to carry a wide
    range of olive oils. It is more likely to carry a handful of oils
    from each of a range of captive producers. One such shop I went
    into had no olive oils, other than French olive oil. I like French
    olive oil but I'm not going to buy one more than once a year.

    I do somewhat question that "Americans tend to be ignorant about olive
    oil". So do people from other countries. I think the basic level
    of olive-oil knowledge one finds in a chef or foodie from America
    is about the same as that in Italy or France or Greece or Spain.
    The latter person may have more market knowledge, e.g. they know
    where better to find it. What's misssing in America mostly is
    valid marketing -- one can see 50 high-priced olive oils in a specialty
    shop in the U.S. and only maybe 5 are remotely worth the price.

    Steve

  11. #11
    gloria.p Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    Melba's Jammin' wrote:

    >>> Must be the latest foo-foo food trend. I know of at least three within >
    >>> 25 minutes of me.

    >> I don't know that I would characterize it that way. Americans in general
    >> tend to be ignorant about olive oil, as demonstrated here lately. What
    >> better way to allow them to get to know the product? It's good for you, so
    >> getting familiar with it, understanding how to use it and why one rather
    >> than the other can't be bad?

    >
    > I can't disagree with most of what you're saying it's just that all of
    > a sudden they're popping up "all over the place." What I would be
    > really curious about is if they attract new customers and hold them or
    > if the prices will keep folks away. (The last shop I went to is where I
    > bought what is apparently *real* balsamic vinegar - 18 years old, I
    > think. Quite different from supermarket balsamic. The oil shops seem
    > to also stock the foo-foo vinegars.)
    >



    It'll be another fad. How many of those have we lived through in the
    past xxx years? Remember when croissants used to be the Big Thing?
    Then it was specialty popcorn and bagel shops. Now expensive, specialty
    cupcakes are everywhere. Advertising and fads rule. :-(

    gloria p

  12. #12
    sf Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On Tue, 30 Nov 2010 10:04:44 -0700, "gloria.p" <[email protected]>
    wrote:

    > Melba's Jammin' wrote:
    >
    > > I can't disagree with most of what you're saying it's just that all of
    > > a sudden they're popping up "all over the place." What I would be
    > > really curious about is if they attract new customers and hold them or
    > > if the prices will keep folks away. (The last shop I went to is where I
    > > bought what is apparently *real* balsamic vinegar - 18 years old, I
    > > think. Quite different from supermarket balsamic. The oil shops seem
    > > to also stock the foo-foo vinegars.)
    > >

    >
    >
    > It'll be another fad. How many of those have we lived through in the
    > past xxx years? Remember when croissants used to be the Big Thing?
    > Then it was specialty popcorn and bagel shops. Now expensive, specialty
    > cupcakes are everywhere. Advertising and fads rule. :-(
    >

    You forgot chocolate chip cookies... bagels, yogurt and don't forget
    "gourmet" coffee. There's a reason why Starbucks got to be so big.

    --

    Never trust a dog to watch your food.

  13. #13
    notbob Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On 2010-11-30, sf <[email protected]> wrote:

    > You forgot chocolate chip cookies... bagels, yogurt and don't forget
    > "gourmet" coffee. There's a reason why Starbucks got to be so big.


    For the same reason as McDs. People are basically sheep.

    But, unlike yogurt and bagels, good coffee is not likely to fade away,
    any more than good beer. The last two are staples and now that the
    masses have been exposed, only the tasteless and poor will continue to
    buy the dreck still available, and even then the writing is on the
    wall.

    Just like there's a microbrewery making GOOD beer in even the most
    remote small burg, there's more than likely a local coffee roaster
    providing GOOD coffee, also. We have half a dozen places to buy great
    fresh roasted coffee in the two small towns near me, but not a
    charbucks in sight.

    The smaller of these two towns won't even let fast food chains come
    in. After a Subway snuck in, that was it. No more! Mom and pop
    places abound. Great coffee and good beer are readily available and
    well supported, yet this is no premium tourist mecca promoting only
    boutique and artisan businesses for the upscale elite. Jes a lil'
    working class town doing the best it can to support its local
    businesses without letting all the whoremonger food chains in.
    Everyone seems to be more than happy to let the larger town, about 20
    miles away, provide all that crap. I like it.

    nb


  14. #14
    sf Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On 30 Nov 2010 20:55:50 GMT, notbob <[email protected]> wrote:

    > For the same reason as McDs. People are basically sheep.


    I don't think that's how McDonald's got to be so large. I remember
    when fast food was an innovative idea and their fries were to die for
    before the food police made them quit using the fat that made them so
    tasty. Nowadays, no other fast food joint in the same category can
    touch their fries. Not even In N Out - which I would put a notch
    above McDonald's, Wendy's, Burger King, Carl's and Jack in the Box
    (did I leave anyone out?).

    --

    Never trust a dog to watch your food.

  15. #15
    jcdill Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On 30/11/10 8:00 AM, Steve Pope wrote:
    > What's misssing in America mostly is
    > valid marketing -- one can see 50 high-priced olive oils in a specialty
    > shop in the U.S. and only maybe 5 are remotely worth the price.


    The same thing can be said for a LOT of wine. There was a piece on NPR
    today about wine tasting. They took highly rated wines and asked a
    large number of experts to rate them and the ratings were all over the
    map. Even worse, they then snuck the same wines back in for another
    subsequent rating later with the same experts, and the experts would
    give the same wine a very different rating (sometimes higher, sometimes
    lower) on the subsequent tasting.

    jc

  16. #16
    Steve Pope Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    (deleted ba.food)

    jcdill <[email protected]> wrote:

    >On 30/11/10 8:00 AM, Steve Pope wrote:


    >> What's misssing in America mostly is
    >> valid marketing -- one can see 50 high-priced olive oils in a specialty
    >> shop in the U.S. and only maybe 5 are remotely worth the price.


    >The same thing can be said for a LOT of wine. There was a piece on NPR
    >today about wine tasting. They took highly rated wines and asked a
    >large number of experts to rate them and the ratings were all over the
    >map. Even worse, they then snuck the same wines back in for another
    >subsequent rating later with the same experts, and the experts would
    >give the same wine a very different rating (sometimes higher, sometimes
    >lower) on the subsequent tasting.


    At least with EVOO, one can validly spend a minute sampling it and
    obtain an opinion on how good it is. This is not possible for any
    expert and any wine. Generally speaking tasting under a couple ounces
    of a wine, in under a couple hours, develops no data or (in the opinion
    of some writers) develops a bias towards "fruit bombs". Olive oil
    does not evolve after you have opened the bottle. Different
    flavor components do not ebb and flow. Nor does it matter what size
    bottle it is coming out of.

    Steve



  17. #17
    spamtrap1888 Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On Nov 30, 10:46*pm, jcdill <jcdill.li...@gmail.com> wrote:
    > On 30/11/10 8:00 AM, Steve Pope wrote:
    >
    > > *What's misssing in America mostly is
    > > valid marketing -- one can see 50 high-priced olive oils in a specialty
    > > shop in the U.S. and only maybe 5 are remotely worth the price.

    >
    > The same thing can be said for a LOT of wine. *There was a piece on NPR
    > today about wine tasting. *They took highly rated wines and asked a
    > large number of experts to rate them and the ratings were all over the
    > map. *Even worse, they then snuck the same wines back in for another
    > subsequent rating later with the same experts, and the experts would
    > give the same wine a very different rating (sometimes higher, sometimes
    > lower) on the subsequent tasting.


    For wines I'll stick to my binary rating, a la Hot or Not.

  18. #18
    Ian B MacLure Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    spamtrap1888 <[email protected]> wrote in news:87bfa6d0-fcff-48bb-
    [email protected]:

    > Wandered over the hill in part to have lunch at "The Greek," and found
    > "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    > joint like the one on Campbell Ave. in Campbell, which came up in a
    > discussion on r.f.c. By "like" I mean "also has many types of olive
    > oil in special dispensing urns."


    Just freakin' peachy. Olive oil snobs. Feh!

  19. #19
    sms88 Guest

    Default Re: New Olive Oil Boutique in Santa Cruz



    On 11/28/2010 7:41 PM, spamtrap1888 wrote:
    > Wandered over the hill in part to have lunch at "The Greek," and found
    > "True Olive Connection," on Lincoln Ave in downtown Santa Cruz, a
    > joint like the one on Campbell Ave. in Campbell, which came up in a
    > discussion on r.f.c. By "like" I mean "also has many types of olive
    > oil in special dispensing urns."


    I saw an interesting study on olive oil.

    Kirkland organic, extra-virgin, was one of the top-rated oils.

    <http://olivecenter.ucdavis.edu/news-events/news/files/oliveoilappendix071510.pdf>

  20. #20
    Sqwertz Guest

    Default Re: New Olive Oil Boutique in Santa Cruz

    On Tue, 04 Sep 2012 17:47:43 -0700, sms88 wrote:

    > I saw an interesting study on olive oil.
    >
    > Kirkland organic, extra-virgin, was one of the top-rated oils.
    >
    > <http://olivecenter.ucdavis.edu/news-events/news/files/oliveoilappendix071510.pdf>


    The problem with all these olive oil ratings as that they're only good
    for maybe 3-6 months. By the time they're published that years
    crop/pressing is nearly sold out and a new seasons oil is getting
    ready to hit the shelves. And especially with the blended oils, there
    is guarantee that the oil will be anywhere near the same as the
    previous year.

    People keep quoting this study but it's almost 3 seasons out of date.

    -sw

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