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Thread: curious statement re flour loss when using yeast

  1. #1
    Jean B. Guest

    Default curious statement re flour loss when using yeast

    [uh, trying to kill the one with the leading typo. eeek!]

    I will preface this by saying I don't have a scientific
    background. The following statement struck me as being odd. Does
    this make sense to anyone here?

    This is from

    The company sold baking powder, among other things.

    "Baking Powder Bread Easily Made
    "The Enormous Waste of Precious Flour Caused by Yeast
    "This nation alone uses, in round numbers, one hundred million
    barrels of wheat flour yearly. Such authoritative chemists as Dr.
    Wiley, the Italian Parenti and William Jago state that yeast
    converts more than two (2%) per cent of flour into gas. Think of
    it! Two millions barrels needlessly wasted annually--sixteen
    million dollars 'blown into thin air!' Think of the miles upon
    miles--yes hundreds of miles of good concrete road, for instance,
    that amount would build per year. In four years, it would build
    an 18-foot concrete road from the Atlantic to the Pacific. Why
    should the women of today continue such old-fashioned wasteful
    methods simply because their mothers did?"

    Source: The Home Friend. Columbus, Indiana: The H. C. Whitmer
    Co., nd [ca 1920s], page 11.

    Note: This is merely to share this item that I found odd, and to
    possibly satisfy my idle curiosity.
    --
    Jean B.
    --
    Jean B.

  2. #2
    Janet Bostwick Guest

    Default Re: curious statement re flour loss when using yeast

    On Fri, 06 Apr 2012 17:41:19 -0400, "Jean B." <[email protected]> wrote:

    >[uh, trying to kill the one with the leading typo. eeek!]
    >
    >I will preface this by saying I don't have a scientific
    >background. The following statement struck me as being odd. Does
    >this make sense to anyone here?
    >
    >This is from
    >
    >The company sold baking powder, among other things.
    >
    >"Baking Powder Bread Easily Made
    >"The Enormous Waste of Precious Flour Caused by Yeast
    > "This nation alone uses, in round numbers, one hundred million
    >barrels of wheat flour yearly. Such authoritative chemists as Dr.
    >Wiley, the Italian Parenti and William Jago state that yeast
    >converts more than two (2%) per cent of flour into gas. Think of
    >it! Two millions barrels needlessly wasted annually--sixteen
    >million dollars 'blown into thin air!' Think of the miles upon
    >miles--yes hundreds of miles of good concrete road, for instance,
    >that amount would build per year. In four years, it would build
    >an 18-foot concrete road from the Atlantic to the Pacific. Why
    >should the women of today continue such old-fashioned wasteful
    >methods simply because their mothers did?"
    >
    >Source: The Home Friend. Columbus, Indiana: The H. C. Whitmer
    >Co., nd [ca 1920s], page 11.
    >
    >Note: This is merely to share this item that I found odd, and to
    >possibly satisfy my idle curiosity.
    >--
    >Jean B.


    It is true that yeast converts part of the flour into yeast food and
    the yeast emits gases to make the bread rise. The writer of the
    article wants to convince you, the buyer, that this awful waste of
    flour can be averted by buying baking powder. I guess it depends on
    whether you find a quick bread a satisfactory substitution for a risen
    bread.
    This person is either a zealot or a salesman -- or both.
    Janet US

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