Thread: Cooking Channel: "Stay Hungry." ???

"Andy" <[email protected]> wrote in message news:[email protected]..
> Cooking Channel: "Stay Hungry." ???
>
> That's their slogan and a pretty poor one at that, imho.
>
> To me it either means don't eat (starve) OR always waant to eat
> (gluttony).
>
> Cooking Channel is a cable TV channel in the USA, maybe elsewhere in the
> world.
>
> How you interpret their slogan?
>
> Andy

Pretty much as you do, Andy. A poor one. I thought it the dumbest of any.

"Andy" <[email protected]> wrote in message news:[email protected]..
> Cooking Channel: "Stay Hungry." ???
>
> That's their slogan and a pretty poor one at that, imho.
>
> To me it either means don't eat (starve) OR always waant to eat
> (gluttony).
>
> Cooking Channel is a cable TV channel in the USA, maybe elsewhere in the
> world.
>
> How you interpret their slogan?
>
> Andy



I don't watch that show but the first thing that comes to mind is gluttony.
To me it says eat more! Not a really great thing to promote, IMHO. How
about "Cook More!" for slogan, instead?

Jill

On Jul 24, 2:49*pm, Andy <a...@b.c> wrote:
> Cooking Channel: "Stay Hungry." ???
>
> That's their slogan and a pretty poor one at that, imho.
>
> To me it either means don't eat (starve) OR always waant to eat (gluttony).
>
> Cooking Channel is a cable TV channel in the USA, maybe elsewhere in the
> world.
>
> How you interpret their slogan?
>
> Andy

Probably not in the way they intended it to be. I think they were
going for "stay interested in cooking" but it doesn't fully translate
into that for me. It's kinda cutesy. I don't hate it, but I don't love
it either.

Kris

"jmcquown" <[email protected]> wrote:

> "Andy" <[email protected]> wrote in message
> news:[email protected]..
>> Cooking Channel: "Stay Hungry." ???
>>
>> That's their slogan and a pretty poor one at that, imho.
>>
>> To me it either means don't eat (starve) OR always waant to eat
>> (gluttony).
>>
>> Cooking Channel is a cable TV channel in the USA, maybe elsewhere in
>> the world.
>>
>> How you interpret their slogan?
>>
>> Andy
>
>
>
> I don't watch that show but the first thing that comes to mind is
> gluttony. To me it says eat more! Not a really great thing to
> promote, IMHO. How about "Cook More!" for slogan, instead?
>
> Jill


Jill,

A 1,000x improvement using your slogan!

You do realize you'll never get a job as a Kreative now?

Best,

Andy

On 24-Jul-2010, Andy <[email protected]> wrote:

> How you interpret their slogan?
>
> Andy

Cooking Channel is a how-to and information channel, like DIY, on the
subject of cooking. It is the channel for those hungry for information
about food, recipes and techniques. Stay hungry...(for knowledge).
Because the phrase "hungry for knowledge" is widely understood, the
marketers probably decided "stay hungry" was a fun play off of it.

It is not a channel about gluttony, Food Network is a better fit for that;
gluttony is about satiety and would be better represented by a slogan of
"never hungry" or "always full". The majority of Food Network's shows seem
to be about eating massive amounts of foods to satisfy emotional and
physical cravings with fat and sugar in copious amounts.
--
Change Cujo to Juno in email address.

"l, not -l" <[email protected]> wrote
>
> Cooking Channel is a how-to and information channel, like DIY, on the
> subject of cooking. It is the channel for those hungry for information
> about food, recipes and techniques. Stay hungry...(for knowledge).
> Because the phrase "hungry for knowledge" is widely understood, the
> marketers probably decided "stay hungry" was a fun play off of it.

If you have to explain it, it is not working.