Thread: Burger King Promoting Cooking at Home

Sqwertz wrote:
>
> I thought this was odd. Burger King is offering these recipe
> tear-offs on signs next to the cash registers. This one is for a
> basil vinaigrette dressing.
>
> http://i49.tinypic.com/2cx8cvc.jpg
>
> Fine print: "This is not served at Burger king... yada, yada..."
>
> It just seems odd that BK would be offering recipe cards like this.
> No brand names are mentioned in the ingredients, so it's not any sort
> of co-op advertising.
>
> And they appear to have lifted the recipe from the Net, they've just
> swapped the 1 teaspoon of sugar for honey - making it "unique".
>
> http://www.simplyrecipes.com/recipes/basil_vinaigrette/
> (one of about 250 sources, all use sugar instead of honey)
>
> I'm sure they have ulterior motives for doing so. I just don't know
> what they are. Hopefully they come out with more of these, like "How
> to cook the perfect burger", and "How to make onion rings at home".
>
> -sw

It is probably just the latest design fad in some marketing magazine.
When I was at Golden Corral last week (I go a couple times a year),
their latest decor included poster size recipes on the walls. If you pay
much attention to the retail world or marketing in general, you notice
that the same uninspired new fad sweeps through most everywhere
regularly.

Sqwertz wrote:
>
> I'm sure they have ulterior motives for doing so. I just don't know
> what they are. Hopefully they come out with more of these, like "How
> to cook the perfect burger", and "How to make onion rings at home".

They have been trying to project themselves with "heathier eating" with some
of their new menus. Perhaps these recipes are to help promote that
image....or just an other incentive to come in (and get a free new recipe).

I can tell you how to make killer onion rings at home and I guarantee they
will taste better than those from Burger King. They are the worse I've ever
tried.

G.

"Gary" <[email protected]> wrote in message news:[email protected]..
> Sqwertz wrote:
>>
>> I'm sure they have ulterior motives for doing so. I just don't know
>> what they are. Hopefully they come out with more of these, like "How
>> to cook the perfect burger", and "How to make onion rings at home".
>
> They have been trying to project themselves with "heathier eating" with
> some
> of their new menus. Perhaps these recipes are to help promote that
> image....or just an other incentive to come in (and get a free new
> recipe).
>
> I can tell you how to make killer onion rings at home and I guarantee they
> will taste better than those from Burger King. They are the worse I've
> ever
> tried.
>
> G.

I think they are rather failing at that! Remember the apple "fries"? The
first couple of times we got them, they were okay tastewise. Very over
priced though. Then they must have changed the apples because they were so
sour that we couldn't eat them. Now they just offer the slices.

Julie Bove wrote:
>
> "Gary" <[email protected]> wrote in message news:[email protected]..
> > Sqwertz wrote:
> >>
> >> I'm sure they have ulterior motives for doing so. I just don't know
> >> what they are. Hopefully they come out with more of these, like "How
> >> to cook the perfect burger", and "How to make onion rings at home".
> >
> > They have been trying to project themselves with "heathier eating" with
> > some
> > of their new menus. Perhaps these recipes are to help promote that
> > image....or just an other incentive to come in (and get a free new
> > recipe).
> >
> > I can tell you how to make killer onion rings at home and I guarantee they
> > will taste better than those from Burger King. They are the worse I've
> > ever
> > tried.
> >
> > G.
>
> I think they are rather failing at that! Remember the apple "fries"? The
> first couple of times we got them, they were okay tastewise. Very over
> priced though. Then they must have changed the apples because they were so
> sour that we couldn't eat them. Now they just offer the slices.

I like Burger King for the occasional treat. (like every 4 months) I like
the Whoppers or Whopper Jrs and their fries are "ok" now. Their onion rings
have never been good. One thing I do like from them is their apple pie
slices for $1.00. Those are good.

G.

On Oct 2, 8:05*am, Gary <g.maj...@att.net> wrote:
> Julie Bove wrote:
>
> > "Gary" <g.maj...@att.net> wrote in messagenews:[email protected]..
> > > Sqwertz wrote:
>
> > >> I'm sure they have ulterior motives for doing so. *I just don't know
> > >> what they are. *Hopefully they come out with more of these, like "How
> > >> to cook the perfect burger", and "How to make onion rings at home".
>
> > > They have been trying to project themselves with "heathier eating" with
> > > some
> > > of their new menus. *Perhaps these recipes are to help promote that
> > > image....or just an other incentive to come in (and get a free new
> > > recipe).
>
> > > I can tell you how to make killer onion rings at home and I guaranteethey
> > > will taste better than those from Burger King. *They are the worse I've
> > > ever
> > > tried.
>
> > > G.
>
> > I think they are rather failing at that! *Remember the apple "fries"?*The
> > first couple of times we got them, they were okay tastewise. *Very over
> > priced though. *Then they must have changed the apples because they were so
> > sour that we couldn't eat them. *Now they just offer the slices.
>
> I like Burger King for the occasional treat. (like every 4 months) *I like
> the Whoppers or Whopper Jrs and their fries are "ok" now. *Their onion rings
> have never been good. *One thing I do like from them is their apple pie
> slices for $1.00. *Those are good.
>
> G.

I think everything at BK tastes like propane.

On 10/2/2012 12:42 AM, Sqwertz wrote:
> I thought this was odd. Burger King is offering these recipe
> tear-offs on signs next to the cash registers. This one is for a
> basil vinaigrette dressing.
>
> http://i49.tinypic.com/2cx8cvc.jpg
>
> Fine print: "This is not served at Burger king... yada, yada..."
>
> It just seems odd that BK would be offering recipe cards like this.
> No brand names are mentioned in the ingredients, so it's not any sort
> of co-op advertising.
>
> And they appear to have lifted the recipe from the Net, they've just
> swapped the 1 teaspoon of sugar for honey - making it "unique".
>
> http://www.simplyrecipes.com/recipes/basil_vinaigrette/
> (one of about 250 sources, all use sugar instead of honey)
>
> I'm sure they have ulterior motives for doing so. I just don't know
> what they are. Hopefully they come out with more of these, like "How
> to cook the perfect burger", and "How to make onion rings at home".
>
I don't get the point, either. Why do that if it isn't what they use?

On 10/3/12 7:20 PM, Cheryl wrote:
> On 10/2/2012 12:42 AM, Sqwertz wrote:
>>
>> I'm sure they have ulterior motives for doing so. I just don't know
>> what they are. Hopefully they come out with more of these, like "How
>> to cook the perfect burger", and "How to make onion rings at home".
>>
> I don't get the point, either. Why do that if it isn't what they use?

I think they do that to earn brownie points with moms.

And if they offer a new recipe each week, then to encourage regular return
visits by those who want to collect each recipe.


- Peter

On Sat, 06 Oct 2012 00:37:51 -0700, Peter Lawrence wrote:

> On 10/3/12 7:20 PM, Cheryl wrote:
>> On 10/2/2012 12:42 AM, Sqwertz wrote:
>>>
>>> I'm sure they have ulterior motives for doing so. I just don't know
>>> what they are. Hopefully they come out with more of these, like "How
>>> to cook the perfect burger", and "How to make onion rings at home".
>>>
>> I don't get the point, either. Why do that if it isn't what they use?
>
> I think they do that to earn brownie points with moms.
>
> And if they offer a new recipe each week, then to encourage regular return
> visits by those who want to collect each recipe.

I can see earning a few small brownie points, but what I can't see is
people making a point to go to BK weekly just to get the Mystery
Recipe of the Week. Somebody would have to have a really boring life
to eagerly anticipate BK releasing a new recipe when millions of
recipes can bombard you from every direction on the Internet and in
grocery stores.

I didn't see any indication that this was a ongoing trial, either.
Like, "Weekly Recipe #1 - Collect all 200 and get a free recipe
storage box!" :-)

-sw

Sqwertz;1774814 Wrote:
> I thought this was odd. Burger King is offering these recipe
> tear-offs on signs next to the cash registers. This one is for a
> basil vinaigrette dressing.
>
> http://i49.tinypic.com/2cx8cvc.jpg
>
> Fine print: "This is not served at Burger king... yada, yada..."
>
> It just seems odd that BK would be offering recipe cards like this.
> No brand names are mentioned in the ingredients, so it's not any sort
> of co-op advertising.
>
> And they appear to have lifted the recipe from the Net, they've just
> swapped the 1 teaspoon of sugar for honey - making it "unique".
>
> 'Basil Vinaigrette Recipe | Simply Recipes'
> (http://www.simplyrecipes.com/recipes/basil_vinaigrette/)
> (one of about 250 sources, all use sugar instead of honey)
>
> I'm sure they have ulterior motives for doing so. I just don't know
> what they are. Hopefully they come out with more of these, like "How
> to cook the perfect burger", and "How to make onion rings at home".
>
> -sw

Aren't they bringing in new legislation regarding food and
advertising....I think places have to encourage healthy eating or more
eating at home...something like that x




--
jamchickx