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Thread: Burger King Promoting Cooking at Home

  1. #1
    Sqwertz Guest

    Default Burger King Promoting Cooking at Home

    I thought this was odd. Burger King is offering these recipe
    tear-offs on signs next to the cash registers. This one is for a
    basil vinaigrette dressing.

    http://i49.tinypic.com/2cx8cvc.jpg

    Fine print: "This is not served at Burger king... yada, yada..."

    It just seems odd that BK would be offering recipe cards like this.
    No brand names are mentioned in the ingredients, so it's not any sort
    of co-op advertising.

    And they appear to have lifted the recipe from the Net, they've just
    swapped the 1 teaspoon of sugar for honey - making it "unique".

    http://www.simplyrecipes.com/recipes/basil_vinaigrette/
    (one of about 250 sources, all use sugar instead of honey)

    I'm sure they have ulterior motives for doing so. I just don't know
    what they are. Hopefully they come out with more of these, like "How
    to cook the perfect burger", and "How to make onion rings at home".

    -sw

  2. #2
    Pete C. Guest

    Default Re: Burger King Promoting Cooking at Home


    Sqwertz wrote:
    >
    > I thought this was odd. Burger King is offering these recipe
    > tear-offs on signs next to the cash registers. This one is for a
    > basil vinaigrette dressing.
    >
    > http://i49.tinypic.com/2cx8cvc.jpg
    >
    > Fine print: "This is not served at Burger king... yada, yada..."
    >
    > It just seems odd that BK would be offering recipe cards like this.
    > No brand names are mentioned in the ingredients, so it's not any sort
    > of co-op advertising.
    >
    > And they appear to have lifted the recipe from the Net, they've just
    > swapped the 1 teaspoon of sugar for honey - making it "unique".
    >
    > http://www.simplyrecipes.com/recipes/basil_vinaigrette/
    > (one of about 250 sources, all use sugar instead of honey)
    >
    > I'm sure they have ulterior motives for doing so. I just don't know
    > what they are. Hopefully they come out with more of these, like "How
    > to cook the perfect burger", and "How to make onion rings at home".
    >
    > -sw


    It is probably just the latest design fad in some marketing magazine.
    When I was at Golden Corral last week (I go a couple times a year),
    their latest decor included poster size recipes on the walls. If you pay
    much attention to the retail world or marketing in general, you notice
    that the same uninspired new fad sweeps through most everywhere
    regularly.

  3. #3
    Gary Guest

    Default Re: Burger King Promoting Cooking at Home

    Sqwertz wrote:
    >
    > I'm sure they have ulterior motives for doing so. I just don't know
    > what they are. Hopefully they come out with more of these, like "How
    > to cook the perfect burger", and "How to make onion rings at home".


    They have been trying to project themselves with "heathier eating" with some
    of their new menus. Perhaps these recipes are to help promote that
    image....or just an other incentive to come in (and get a free new recipe).

    I can tell you how to make killer onion rings at home and I guarantee they
    will taste better than those from Burger King. They are the worse I've ever
    tried.

    G.

  4. #4
    Julie Bove Guest

    Default Re: Burger King Promoting Cooking at Home


    "Gary" <[email protected]> wrote in message news:[email protected]..
    > Sqwertz wrote:
    >>
    >> I'm sure they have ulterior motives for doing so. I just don't know
    >> what they are. Hopefully they come out with more of these, like "How
    >> to cook the perfect burger", and "How to make onion rings at home".

    >
    > They have been trying to project themselves with "heathier eating" with
    > some
    > of their new menus. Perhaps these recipes are to help promote that
    > image....or just an other incentive to come in (and get a free new
    > recipe).
    >
    > I can tell you how to make killer onion rings at home and I guarantee they
    > will taste better than those from Burger King. They are the worse I've
    > ever
    > tried.
    >
    > G.


    I think they are rather failing at that! Remember the apple "fries"? The
    first couple of times we got them, they were okay tastewise. Very over
    priced though. Then they must have changed the apples because they were so
    sour that we couldn't eat them. Now they just offer the slices.



  5. #5
    Gary Guest

    Default Re: Burger King Promoting Cooking at Home

    Julie Bove wrote:
    >
    > "Gary" <[email protected]> wrote in message news:[email protected]..
    > > Sqwertz wrote:
    > >>
    > >> I'm sure they have ulterior motives for doing so. I just don't know
    > >> what they are. Hopefully they come out with more of these, like "How
    > >> to cook the perfect burger", and "How to make onion rings at home".

    > >
    > > They have been trying to project themselves with "heathier eating" with
    > > some
    > > of their new menus. Perhaps these recipes are to help promote that
    > > image....or just an other incentive to come in (and get a free new
    > > recipe).
    > >
    > > I can tell you how to make killer onion rings at home and I guarantee they
    > > will taste better than those from Burger King. They are the worse I've
    > > ever
    > > tried.
    > >
    > > G.

    >
    > I think they are rather failing at that! Remember the apple "fries"? The
    > first couple of times we got them, they were okay tastewise. Very over
    > priced though. Then they must have changed the apples because they were so
    > sour that we couldn't eat them. Now they just offer the slices.


    I like Burger King for the occasional treat. (like every 4 months) I like
    the Whoppers or Whopper Jrs and their fries are "ok" now. Their onion rings
    have never been good. One thing I do like from them is their apple pie
    slices for $1.00. Those are good.

    G.

  6. #6
    Chemo Guest

    Default Re: Burger King Promoting Cooking at Home

    On Oct 2, 8:05*am, Gary <g.maj...@att.net> wrote:
    > Julie Bove wrote:
    >
    > > "Gary" <g.maj...@att.net> wrote in messagenews:[email protected]..
    > > > Sqwertz wrote:

    >
    > > >> I'm sure they have ulterior motives for doing so. *I just don't know
    > > >> what they are. *Hopefully they come out with more of these, like "How
    > > >> to cook the perfect burger", and "How to make onion rings at home".

    >
    > > > They have been trying to project themselves with "heathier eating" with
    > > > some
    > > > of their new menus. *Perhaps these recipes are to help promote that
    > > > image....or just an other incentive to come in (and get a free new
    > > > recipe).

    >
    > > > I can tell you how to make killer onion rings at home and I guaranteethey
    > > > will taste better than those from Burger King. *They are the worse I've
    > > > ever
    > > > tried.

    >
    > > > G.

    >
    > > I think they are rather failing at that! *Remember the apple "fries"?*The
    > > first couple of times we got them, they were okay tastewise. *Very over
    > > priced though. *Then they must have changed the apples because they were so
    > > sour that we couldn't eat them. *Now they just offer the slices.

    >
    > I like Burger King for the occasional treat. (like every 4 months) *I like
    > the Whoppers or Whopper Jrs and their fries are "ok" now. *Their onion rings
    > have never been good. *One thing I do like from them is their apple pie
    > slices for $1.00. *Those are good.
    >
    > G.


    I think everything at BK tastes like propane.

  7. #7
    Cheryl Guest

    Default Re: Burger King Promoting Cooking at Home

    On 10/2/2012 12:42 AM, Sqwertz wrote:
    > I thought this was odd. Burger King is offering these recipe
    > tear-offs on signs next to the cash registers. This one is for a
    > basil vinaigrette dressing.
    >
    > http://i49.tinypic.com/2cx8cvc.jpg
    >
    > Fine print: "This is not served at Burger king... yada, yada..."
    >
    > It just seems odd that BK would be offering recipe cards like this.
    > No brand names are mentioned in the ingredients, so it's not any sort
    > of co-op advertising.
    >
    > And they appear to have lifted the recipe from the Net, they've just
    > swapped the 1 teaspoon of sugar for honey - making it "unique".
    >
    > http://www.simplyrecipes.com/recipes/basil_vinaigrette/
    > (one of about 250 sources, all use sugar instead of honey)
    >
    > I'm sure they have ulterior motives for doing so. I just don't know
    > what they are. Hopefully they come out with more of these, like "How
    > to cook the perfect burger", and "How to make onion rings at home".
    >

    I don't get the point, either. Why do that if it isn't what they use?




  8. #8
    Peter Lawrence Guest

    Default Re: Burger King Promoting Cooking at Home

    On 10/3/12 7:20 PM, Cheryl wrote:
    > On 10/2/2012 12:42 AM, Sqwertz wrote:
    >>
    >> I'm sure they have ulterior motives for doing so. I just don't know
    >> what they are. Hopefully they come out with more of these, like "How
    >> to cook the perfect burger", and "How to make onion rings at home".
    >>

    > I don't get the point, either. Why do that if it isn't what they use?


    I think they do that to earn brownie points with moms.

    And if they offer a new recipe each week, then to encourage regular return
    visits by those who want to collect each recipe.


    - Peter



  9. #9
    Sqwertz Guest

    Default Re: Burger King Promoting Cooking at Home

    On Sat, 06 Oct 2012 00:37:51 -0700, Peter Lawrence wrote:

    > On 10/3/12 7:20 PM, Cheryl wrote:
    >> On 10/2/2012 12:42 AM, Sqwertz wrote:
    >>>
    >>> I'm sure they have ulterior motives for doing so. I just don't know
    >>> what they are. Hopefully they come out with more of these, like "How
    >>> to cook the perfect burger", and "How to make onion rings at home".
    >>>

    >> I don't get the point, either. Why do that if it isn't what they use?

    >
    > I think they do that to earn brownie points with moms.
    >
    > And if they offer a new recipe each week, then to encourage regular return
    > visits by those who want to collect each recipe.


    I can see earning a few small brownie points, but what I can't see is
    people making a point to go to BK weekly just to get the Mystery
    Recipe of the Week. Somebody would have to have a really boring life
    to eagerly anticipate BK releasing a new recipe when millions of
    recipes can bombard you from every direction on the Internet and in
    grocery stores.

    I didn't see any indication that this was a ongoing trial, either.
    Like, "Weekly Recipe #1 - Collect all 200 and get a free recipe
    storage box!" :-)

    -sw

  10. #10
    jamchickx Guest

    Default Re: Burger King Promoting Cooking at Home


    Sqwertz;1774814 Wrote:
    > I thought this was odd. Burger King is offering these recipe
    > tear-offs on signs next to the cash registers. This one is for a
    > basil vinaigrette dressing.
    >
    > http://i49.tinypic.com/2cx8cvc.jpg
    >
    > Fine print: "This is not served at Burger king... yada, yada..."
    >
    > It just seems odd that BK would be offering recipe cards like this.
    > No brand names are mentioned in the ingredients, so it's not any sort
    > of co-op advertising.
    >
    > And they appear to have lifted the recipe from the Net, they've just
    > swapped the 1 teaspoon of sugar for honey - making it "unique".
    >
    > 'Basil Vinaigrette Recipe | Simply Recipes'
    > (http://www.simplyrecipes.com/recipes/basil_vinaigrette/)
    > (one of about 250 sources, all use sugar instead of honey)
    >
    > I'm sure they have ulterior motives for doing so. I just don't know
    > what they are. Hopefully they come out with more of these, like "How
    > to cook the perfect burger", and "How to make onion rings at home".
    >
    > -sw


    Aren't they bringing in new legislation regarding food and
    advertising....I think places have to encourage healthy eating or more
    eating at home...something like that x




    --
    jamchickx

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