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Thread: About orange juice : aseptically processed juice

  1. #1
    PL Guest

    Default About orange juice : aseptically processed juice

    It's happening here, so it's undoubtedly happening everywhere. We are on
    family that is never buying supermarket "fresh juice" ever again.

    I'd rather get a bag of oranges and squeeze them myself.




    http://au.todaytonight.yahoo.com/art...e/juicy-claims


    Juicy claims

    * Reporter: James Thomas
    * Broadcast Date: July 05, 2010

    Valued at more than a billion dollars the Australian juice industry is big
    business.

    The message about the juice made by the major companies – Coca Cola,
    Heinz, National foods – is one of freshness. Fresh as the orange it came
    from, squeezed daily, a premium product.


    But juice companies have a secret called aseptically processed juice, and
    it is anything but fresh – claim industry insiders and a whistleblower.

    Ron Gray, a citrus grower for most of his life, claims processed juice can
    be up to 12 months old.

    "I've heard they have kept it for up to two years," he said.

    Aseptic juice is freshly squeezed juice which is heated anywhere up to 95
    degrees to kill bacteria. Then it is packed into 1,000 litre bags and cold
    stored for months, if not years.

    "It is not publicised but everyone in the factories knows it goes on," a
    whistleblower claimed.

    Aseptic processing kills an orange's essential ingredient - vitamin C,
    reducing the taste and changing the colour.

    Ron alleges he was having trouble getting a decent price for his fresh
    oranges and he was puzzled as to why processors weren't buying his
    oranges. Then he claims to have discovered juice companies with massive
    stockpiles of aseptic juice.

    "They are using this as a leaver to talk down the price they are paying
    the poor grower," he claimed.

    Ron says juice companies are buying more oranges than they need when
    prices are cheap, with aseptic processing they can store the excess.

    "They are boiling them up and putting them in large aseptic bags into cool
    store," Ron alleged.

    When supply is low and prices should rise, Ron says the companies offer
    unrealistically low prices, knowing they have stores of aseptic to fall
    back on.

    "They'll say to the poor old grower, 'we don't want your fruit, we have
    plenty of aseptic juice', and a month later they'll come back and offer
    half of what the original price was."

    Ron says growers should be getting 40 cents a kilogram, yet he claims to
    have been offered just five cents a kilogram by the juice companies.

    "They are doing it for money, they are making money out of this the
    easiest and cheapest and simplest way they can. That's all it boils down
    to," Ron continued.

    Ron said the advent of aseptic is not just killing the industry but is bad
    for consumers.

    "We have gone backwards from a healthy product to an absolute disaster,"
    he stated.

    Companies refute the claims made by Ron, saying they must use aseptic
    juice to supplement shortfalls in the supply and that it is expensive to
    cold store juice.

    "You are removing a lot of the fresh tasting components of that juice, so
    it becomes a much blander orange juice," the maker of Polly's juice,
    George Polymiatis said.

    "We certainly don't use aseptic or concentrate. It is straight from the
    orange."

    A microbiologist by trade, George said aseptic is an inferior damaged
    product.

    "The moment you heat it, the Vitamin C level is reduced by 50%," George
    said.

    It's not just Vitamin C which is lost, claims our whistleblower, who
    refused to be identified due to feared repercussions.

    "We'll also add a little highlighter to it, to give it a bit more flavour.
    The highlighter is called Valencia Essence, it is a liquid that tastes
    like Valencia orange," the whistleblower, who worked for National Foods,
    claimed.

    "When you buy fresh juice in winter, 20% would be fresh and the rest of it
    would be aseptic and concentrate," the whistleblower claimed.

    None of the juice companies list aseptic juice as an ingredient on their
    fresh juices.

    Senator Nick Xenophon is moving to legislate more honest labelling.

    "It says Australian fresh but it's far from it. I don't reckon boiling
    fruit juice and storing it for up to 12 months can be described as fresh.
    So consumers are being conned," Senator Nick Xenophon said.

    "I've introduced legislation to put truth in food labelling with Bob Brown
    and Barnaby Joyce. This is an issue that goes beyond politics," Nick said.

    Until that happens, customers have no way of telling which companies use
    aseptic juice.

    National foods makes Australian Fresh and Berri Daily Juice. They refused
    an on interview but admitted using aseptic juice.

    In an email, Coca Cola, admitted using aseptic juice but denied claiming
    their juice was "freshly squeezed". However, on their website Coca Cola's
    GV premium range juice is clearly promoted as "fresh".

    Graeme Samuel, the Chairman of the Australian competition and consumer
    commission, said that companies claiming juice is fresh when using aseptic
    juice are breaching the industry’s code of conduct.

    "Where products are marketed as fresh and they contain aseptic juice, in
    our view they breach the code that has been set by industry and line
    themselves up for prosecution," Graeme said.

    Plant manager for Nippy's Juice, Frank Morena, tells everybody his product
    is fresh, until he is reminded that he uses aseptic juice, which can be
    more than a year old.

    "A small company like us has to compete with the multinationals. They use
    more concentrate than we do," Frank refuted.

    Nippy's do produce a juice free of aseptic, it's all orange. But, Frank
    has trouble selling it at 20 cents more because consumers can't tell the
    difference between aseptic juice and real fresh juice - because it isn't
    labelled.

    For now, Food Standards Australia allows producers like Frank Morena from
    Nippy's to hide aseptic juice in their product without telling consumers,
    much to the dismay of the ACCC.

    "The ACCC would have a strong preference that ingredients like this are
    marked on the packaging. But it is outside the jurisdiction of the ACCC to
    require that to be included," Graeme said.

    Foods Standards Australia New Zealand in conjunction with the government
    can force producers to tell the truth. Citrus grower Ron Gray wishes
    they'd hurry up.

    --
    Peter Lucas
    Brisbane
    Australia

    I didn't fight my way to the top of the food chain to be a vegetarian.

  2. #2
    Robert Miles Guest

    Default Re: About orange juice : aseptically processed juice


    "PL" <[email protected]> wrote in message
    news:[email protected] 5...
    > It's happening here, so it's undoubtedly happening everywhere. We are on
    > family that is never buying supermarket "fresh juice" ever again.
    >
    > I'd rather get a bag of oranges and squeeze them myself.
    >

    [snip]
    Also necessary if you want to avoid the high level of sugar
    added to control the taste usually squeezed out of the rind
    by machines.

    Robert Miles



  3. #3
    PL Guest

    Default Re: About orange juice : aseptically processed juice

    "Robert Miles" <[email protected]> wrote in news:a983o.43704
    $[email protected]:

    >
    > "PL" <[email protected]> wrote in message
    > news:[email protected] 5...
    >> It's happening here, so it's undoubtedly happening everywhere. We are

    on
    >> family that is never buying supermarket "fresh juice" ever again.
    >>
    >> I'd rather get a bag of oranges and squeeze them myself.
    >>

    > [snip]
    > Also necessary if you want to avoid the high level of sugar
    > added to control the taste usually squeezed out of the rind
    > by machines.
    >



    Another interesting fact was that the people doing this add what they call
    "Valencia Essence" to the stuff to make it more orange in colour, and to
    make it smell and taste more like Valencia oranges.



    "We'll also add a little highlighter to it, to give it a bit more flavour.
    The highlighter is called Valencia Essence, it is a liquid that tastes
    like Valencia orange," the whistleblower, who worked for National Foods,
    claimed.

    "When you buy fresh juice in winter, 20% would be fresh and the rest of it
    would be aseptic and concentrate," the whistleblower claimed.


    --
    Peter Lucas
    Brisbane
    Australia

    I didn't fight my way to the top of the food chain to be a vegetarian.

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