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Thread: Pricing, publicity for wine sold by nonprofit charity at auction

  1. #1
    Claire Guest

    Default Pricing, publicity for wine sold by nonprofit charity at auction

    I am the director of an interfaith nonprofit agency that helps the
    elderly in our community, Faith in Action (http://
    www.faithinaction4seniors.org). We are having an auction in about a
    month, and we were donated what appears to be a pretty good bottle of
    wine for the auction. It's a 1982 Chateau Las Cases. What I can gather
    from google is that this bottle got a perfect score from both Berrys
    and Robert Parker. It seems to sell on-line at about $700 - $1000.

    While I appreciate a nice bottle of wine myself, this is completely
    out of my league. I have worries that this bottle will not sell for
    what it worth. Of the couple hundred people who might come to the
    auction who know and love our little agency, will we have the folks
    that understand that this is a valuable item?

    Ideas on how to promote this so we get wine enthusiasts to come to
    auction, so we can get the right price?

    What do you think should be the minimum price we should accept for
    this bottle?

    Thank you for your advice.

    Warm Regards,

  2. #2
    Theron Guest

    Default Re: Pricing, publicity for wine sold by nonprofit charity at auction


    "Claire" <[email protected]> wrote in message
    news:[email protected]..
    >I am the director of an interfaith nonprofit agency that helps the
    > elderly in our community, Faith in Action (http://
    > www.faithinaction4seniors.org). We are having an auction in about a
    > month, and we were donated what appears to be a pretty good bottle of
    > wine for the auction. It's a 1982 Chateau Las Cases. What I can gather
    > from google is that this bottle got a perfect score from both Berrys
    > and Robert Parker. It seems to sell on-line at about $700 - $1000.
    >
    > While I appreciate a nice bottle of wine myself, this is completely
    > out of my league. I have worries that this bottle will not sell for
    > what it worth. Of the couple hundred people who might come to the
    > auction who know and love our little agency, will we have the folks
    > that understand that this is a valuable item?
    >
    > Ideas on how to promote this so we get wine enthusiasts to come to
    > auction, so we can get the right price?
    >
    > What do you think should be the minimum price we should accept for
    > this bottle?
    >
    > Thank you for your advice.
    >
    > Warm Regards,



    I think a wine of that caliber is best sold on consignment. The consigner
    takes his commission and cost of marketing and you receive the remainder. In
    the SF Bay Area there are a number that do it. I think most of the marketing
    is done online. These, from K&L in SF, pretty much have to be consignment
    wines. I wouldn't sell it at auction.
    http://www.klwines.com/content.asp?N...k=search%5Fall

    Good Luck

    Ther



  3. #3
    DaleW Guest

    Default Re: Pricing, publicity for wine sold by nonprofit charity at auction

    On Feb 15, 6:27*pm, Claire <cpeter...@yahoo.com> wrote:
    > I am the director of an interfaith nonprofit agency that helps the
    > elderly in our community, Faith in Action (http://www.faithinaction4seniors.org). We are having an auction in about a
    > month, and we were donated what appears to be a pretty good bottle of
    > wine for the auction. It's a 1982 Chateau Las Cases. What I can gather
    > from google is that this bottle got a perfect score from both Berrys
    > and Robert Parker. It seems to sell on-line at about $700 - $1000.
    >
    > While I appreciate a nice bottle of wine myself, this is completely
    > out of my league. I have worries that this bottle will not sell for
    > what it worth. Of the couple hundred people who might come to the
    > auction who know and love our little agency, will we have the folks
    > that understand that this is a *valuable item?
    >
    > Ideas on how to promote this so we get wine enthusiasts to come to
    > auction, so we can get the right price?
    >
    > What do you think should be the minimum price we should accept for
    > this bottle?
    >
    > Thank you for your advice.
    >
    > Warm Regards,


    You mean Ch. Leoville Las Cases? Label will say something like Grand
    Vin de Leoville du Marquis de Las Cases, Saint Julien

    If so, it is a very expensive wine. Though I'd say typical prices are
    more $400-500,. and that might be a little high in current economy.

    I'm the ED of a non-profit that works with the homeless, and have been
    to many charity auctions. First of all, while a general audience might
    not be as wine savvy, the urge to help the cause tends to increase
    bids. My bid of $400 for a couple of '82 Gruauds (about retail) lost
    out at a church benefit not long ago.

    Another factor of course is bottle condition and storage history.

    My suggestions:
    If a silent auction, print out some retailer offers for the '82 LLC,
    so your donors know how much it costs. If a live auction, have
    auctioneer give a description, maybe read a Parker TN.

    Got any great cooks as volunteers? Consider pairing it with a meal.
    I've donated the wines to be served with a friend's cooking for a
    couple auctions. The thought of a "Perfect Parker" wine with a dinner
    for 6 might get you $1000+

    Try your local paper for a food writer, maybe he could put you in
    touch with some local wine groups.

    I'd start bidding at $300 if just the wine, assuming in good
    condition'




  4. #4
    Anders TÝrneskog Guest

    Default Re: Pricing, publicity for wine sold by nonprofit charity at auction


    "DaleW" <[email protected]> skrev i melding news:9b8fc78d-50c4-4acb-a279-
    >I'd start bidding at $300 if just the wine, assuming in good
    >condition'


    Dale knows a lot about this and my only thought is that if you can find out
    about the history of the bottle (where it has been, i.e. how well it was
    stored) from 1983, when the wine was bottled, till today,
    then you may reach top price, if not, then 200USD may be the best you can
    hope for.
    (In my opinion 400USD is about correct value of the bottle - anything above
    is price gouging...)

    Anders





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